A large, price-controlled generics market with export ambitions. Sized from published research with a GCC and India lens, for buyers, suppliers and investors.
A large, price-controlled generics market with export ambitions. Published estimates normalised to 2025 range from USD 3.6 bn to USD 3.9 bn; the Consulting Wallah central estimate is USD 4.0 bn, growing at about 9% a year to USD 7.3 bn by 2032. Scope differences between publishers explain most of the spread — the comparison table below states each one.
Growth is driven by price deregulation of non-essential medicines in Feb 2024 credited by PPMA for availability and export growth (Profit); retail market value growth of 20-21% in 2024-25, ~69% of it price-driven (IQVIA via Geo); exports up 34% to USD 457 mn in FY25, the fastest growth in two decades (Profit).
Context that matters for buyers and suppliers: Pakistan has 629 pharmaceutical companies and around 800 licensed manufacturing units. Retail pharma market: PKR 1.007 trillion (USD 3.6 bn) in CY2024, 3.73 bn units, volume +2.85%. Six companies (Getz, Sami, Abbott, GSK, Searle, Martin Dow) each exceed PKR 40 bn in sales with a combined 33.7% share (Dec 2024). Record monthly sales PKR 96.48 bn in Oct 2024 (national companies PKR 75.39 bn; MNCs PKR 21.09 bn).
The chart shows the Consulting Wallah central estimate: published figures normalised to 2025, median taken, and projected at the median published growth rate. The published range for 2025 is USD 3.6 bn–USD 3.9 bn; differences are mostly scope.
| Publisher (date) | Base value | Forecast | CAGR |
|---|---|---|---|
| IQVIA via Nukta (2025-02) — country - Pakistan retail pharmaceutical market (IQVIA MAT D | PKR 1.007 trillion (USD 3.6 bn), 12 months to Dec 2024; value growth 21.45% (2024) | — () | — |
| IQVIA via Geo News / Profit Pakistan Today (2025-05) — country - retail pharma market (IQVIA MAT Mar 2025) | PKR 1.049 trillion (MAT Q1 2025, 12 months to Mar 2025); +20.62% in PKR, +23.14% in USD (2025) | — () | — |
| IQVIA via ProPakistani (headline) (2026-10) — country - retail pharma market, 2026 MAT; headline notes vol | PKR 1.251 trillion (record retail sales, headline figure; article body not retrievable) (2026) | — () | — |
| Profit by Pakistan Today (2025-09) — country - domestic pharmaceutical market | USD 3.29 bn ('last year') (2024) | — () | — |
| Business Recorder projection (cited by Profit) (2025-09) — country - pharmaceutical exports only | USD 457 mn exports (FY25) (2025) | USD 1.5 bn medicine exports by 2030 (2030) | — |
| Consulting Wallah central estimate | USD 4.0 bn (2025) | USD 7.3 bn (2032) | ~9% |
Source: Publisher pages as listed under Sources; CW estimate as described in Method.
Included: prescription and OTC pharmaceuticals, biologics and vaccines across hospital, retail and government channels. Excluded: medical devices, nutrition. Figures at ex-manufacturer vs retail prices differ by 20–40%, which explains part of the published range.
Shares as reported by the named sources; ranking is more reliable than the exact percentage.
| Segment | Share | Note | |
|---|---|---|---|
| 20 companies above PKR 40 bn (incl. Getz, Sami, GSK, Abbott, Searle, Martin Dow) | 42.92% | growth 23.28% | |
| PKR 10-40 bn tier | 33.18% | avg growth 15.7% | |
| 87 companies above PKR 1 bn | 96.52% |
Source: Geo News citing IQVIA - https://www.geo.tv/latest/604538-pakistans-pharma-market-crosses-1tr-mark-amid-price-hikes
| Segment | Share | Note | |
|---|---|---|---|
| National companies | 77% | +4.98% volume |
Source: Geo News citing IQVIA - https://www.geo.tv/latest/604538-pakistans-pharma-market-crosses-1tr-mark-amid-price-hikes
| Segment | Share | Note | |
|---|---|---|---|
| Pricing | 68.96% | ||
| Volume | 17.99% | ||
| New product launches | 10.44% | 636 launches (623 national, 13 MNC) added PKR 7.15 bn |
Source: Geo News citing IQVIA - https://www.geo.tv/latest/604538-pakistans-pharma-market-crosses-1tr-mark-amid-price-hikes
| Segment | Share | Note | |
|---|---|---|---|
| China | 58.6% | ||
| India | 13.5% | ||
| Korea | 4.5% | ||
| Germany | 4.2% | ||
| Italy | 3.6% |
Source: IPRI paper citing SBP 2025 - https://ipripak.org/wp-content/uploads/2025/12/Pharmaceutical-Paper-11-12-2025.pdf
| Axis | Segment | Figure | Note |
|---|---|---|---|
| Company tiers by sales (IQVIA MAT Q1 2025) | PKR 5 bn+ segment (Hilton, OBS, High-Q, PharmEvo, Ferozsons etc.) | PKR 124 bn | growth 23.4% |
| National vs multinational companies (volume, MAT Q1 2025) | MNCs | 856 mn units | -0.72% volume; value +19.04% |
Source: As listed under Sources.
| Country / region | Figure | Year | Source |
|---|---|---|---|
| Pakistan retail pharma market | PKR 1.007 trillion (USD 3.6 bn) | 2024 | IQVIA via Nukta |
| Pakistan pharma exports | USD 457 mn (+34%, from USD 341 mn) | FY2025 | Profit by Pakistan Today |
| Pakistan therapeutic goods exports (broader) | USD 909 mn | FY2025 | Profit by Pakistan Today |
| Pakistan pharma imports | PKR 304.1 bn (+7.1%) | FY2024 | IPRI citing SBP |
| Afghanistan share of Pakistan pharma exports | ~38% | FY2024 | IPRI citing SBP |
Source: Sources as named; see Sources and method.
Consulting Wallah works this market from both sides: hospital groups in the UAE, Saudi Arabia, India and Bangladesh as buyers, and manufacturers in India, China, Singapore, Malaysia and the US as suppliers through the Network. Our observation is that registration status, in-country stock and structured quotations decide access in the GCC, while price and distributor reach decide it in India. CW observation
Opportunities we see: export target of USD 5 bn/year within eight years; Business Recorder projects USD 1.5 bn by 2030 (Profit); more than USD 500 mn in factory upgrades for international GMP certification (e.g. Martin Dow USD 30 mn) (Profit); mid-term target of 20-30% API localisation (IPRI).
| Date | Development | Source |
|---|---|---|
| 2026-10 | Retail pharma sales hit record PKR 1.251 trillion even as volumes fall | ProPakistani (IQVIA) |
| 2026-09 | Pharma industry opposes proposed changes to drug pricing policy (threat to 2024 deregulation) | ProPakistani |
| 2025-12 | IPRI policy paper: 629 companies, exports below USD 0.5 bn, imports 58.6% from China; recommends API localisation and DRAP reform | IPRI |
| 2025-09 | Industry commits USD 500 mn+ to factory upgrades to target regulated export markets; USD 5 bn export goal | Profit by Pakistan Today |
| 2025-07 | FY25 pharma exports USD 457 mn (+34%), highest growth in two decades; therapeutic goods exports USD 909 mn | Profit by Pakistan Today |
| 2025-05 | Retail market crosses PKR 1.049 trillion (MAT Mar 2025), +20.62%; 20 companies above PKR 40 bn hold 42.92% | Geo News (IQVIA) |
| 2025-03 | SIFC endorses pharma deregulation; sector reports 52% export growth | Profit by Pakistan Today |
Source: Company and press announcements as named.
Key companies named across the sources; local distributors and implementation partners matter as much as the brand in the GCC and India.
Published estimates normalised to 2025 range from USD 3.6 bn to USD 3.9 bn. Consulting Wallah’s central estimate is USD 4.0 bn in 2025, rising to about USD 7.3 bn by 2032.
See the sources listed on this page.
Getz Pharma, Sami Pharmaceuticals, GlaxoSmithKline Pakistan, Abbott Laboratories Pakistan, The Searle Company, Martin Dow Group, Haleon Pakistan, Hilton Pharma among others.
The summary on this page is free to read and share with attribution. The full report is free for hospital leaders and registered Consulting Wallah Network members, and priced on request for others.
The full report (PDF, 40 pages) adds the GCC and India deep-dives, hospital-level benchmarks from the Consulting Wallah Network and the full source tables. Free for hospital leaders and registered network members; otherwise priced on request.
How to read these figures. Published market-size estimates for this market vary widely because publishers define scope differently (software only vs software + services + logistics). Where we show a Consulting Wallah estimate we state the range of published figures it is triangulated from and our scope. Figures marked as reported are quoted from the named source. Nothing here is investment advice.